Schedule a Release Date

The first step to marketing your mobile app is to determine your release date. This is because once you know your release date, you can strategize all other marketing efforts around this date.

In order to market your app well, you need to plan ahead. You will want to generate awareness of your new app long before the release date, so that you can have a successful launch.

Conduct Market Research

In order to market your mobile app well, you need to have a solid understanding of your target audience and competition. The best way to acquire this understanding is through the market research process.

Since you most likely built the app after you completed market and competitor research, you likely already have a good understanding of your target market. However, it is important to ensure that you have a thorough grasp of your audience and competition before developing your marketing plan.

Understand Your Audience

One of your focal points throughout your research process should be identifying “where” your target audience is hanging out online. This will show what marketing techniques will work best for your specific audience.

For example, if your audience does not spend much time on a certain social media platform, there is no need to post on that platform to promote your application. Determining these characteristics ahead of time will save you time and effort down the road.

  • When creating a marketing plan, utilize personas based upon research. Outline pain points that your target audience experiences. Navigating around these pain points will speak volumes to your audience and will make your marketing efforts much more successful in the long run.
  • During your research, you should also spend some time gathering knowledge on your competition. Make a list of all your competitors and analyze how they position themselves as a brand, as well as how they position their product.
  • Consider the verbiage they use to marketing themselves. If specific verbiage works well for your competition, you may incorporate similar verbiage into your own marketing strategy.
  • In addition, take notice to where your competition is the most active online, whether that is on social media platforms, their website, or paid media. Again, if a specific strategy appears to work well for others in your industry, it may be worth considering implementing a similar one.